Yes, I've used buzzwords - so have you... don't deny it. I did have the decency to catch myself uttering something about 'blue ocean strategy' the other day - and shut it down.

Follow Financial Times Lucy Kellaway's latest venture from the tranquil blue ocean into red water...
Accenture finds its next champion of waffle words

"His suggestion is frightening. I'm not sure I've ever seen quite so many waffle words crammed together in one sentence. Broad. Strategic. Focus. Highly. Integrated. System. Capabilities. Fundamental. Strategies. Indeed the only words here that are acceptable are "to", "and" and "on".

I will spare you further long quotes from this dismal memo, which contains much "stepping up", "blue water", "space" and "walking the talk". There is an obsession with capabilities. In four different places Mr Foster talks about "repositioning" them, "differentiating" them, "integrating" them and "evolving" them. This sounds like quite hard work, especially as I'm not quite sure what capabilities are anyway."

Can't help yourself? Want more jargon? OK, try this..
Buzzword Blends