Washing machine....blender?
October 06, 2008
I saw this HSBC ad on CCTV in Beijing last week... a British based bank, Polish speaking actors, action taking place in India, watched from China.
The concept is great - you never know where new ideas will come from.. this one shows a potential new market for the Polish company.
Posted by Reid at October 6, 2008 04:14 PMComments
This exemplifies the Worldsourcing idea in every way. More marketing campaigns will surely mold into this model as companies reach global markets.
Posted by: Matt Dickman at October 6, 2008 06:29 PM